April 21, Luo Ji thinking and papi sauce video ad placement at the tender, with nearly a hundred enterprises to participate in bidding. Tender live only 3 seconds, the price of 10 million went straight to the scene caused a cheer, then just a few minutes, No.2 Shanghai beauty makeup Cosmetics Co., Ltd. Korea ultimately successful bid to 22 million.
"Far more than the price of the show advertising." Luo Zhenyu said. He had predicted that the final price of the tender will certainly be more than 10 million, and the final bidder is likely to be "only in the organizational structure on the play and completely Internet-based companies and entrepreneurial mindset holding company."
The auction rules for the auction online and offline at the same time, 217,000 100,000 starting a fare increase. Content auction are: egg rolls, papi sauce after the main video program after papi sauce video.The Teaser derivative include: papi sauce second micro-channel advertising push once, papi sauce microblogging forward again, logical thinking public numbers repeatedly push.
Just a few days before the auction started, there is a video platform received the SARFT notice, require Papi sauce series works offline, cause "directly or by implication, stated in terms of language and other disgrace foul language, abusive language more content." April 18 evening, Papi sauce in micro-channel public number to send video "a person to lose weight the whole process," and in the video the last on the "rectification problem" response that will be more attention to his words and image, and resolutely respond to network video rectification requirements, as we pass positive energy.